Unified Media Measurement Analytics

20-30% ROI Improvements
Our Unified Media Measurement Analytics solution is a media mix modeling process built on a framework of continuous improvement, with a goal of delivering marked ROI gains.
We work in a highly consultative manner to incorporate model recommendations with our mid-market, fortune 100 clients and agency partners
Strategy is about asking the right questions
 
What are the key drivers of my business? What is the contribution of media to my key performance metric (sales, volume, etc.)? What is the incremental headroom (elasticity) of media channels to drive business? What is the impact of other business factors (individual promos, discounts, product launches, events, competitive media, etc.) to the business?
Inputs to Outputs
The model inputs include multidimensional data sources, resulting in the production of a new, actionable, matrix of media implications based on key performance metrics
Deliverables
From Analytics to Insights we provide more than beautiful visualizations. Rather, our reports provide decision support to help you achieve your goals. Whether you test or fully execute your plan, out Unified Media Measurement Analytics process is the winning solution.
Unified Media Measurement Analytics
✓ Benefits Enable marketers to prove the ROI of their efforts
 Returns insights that allow for effective budget allocation
✓ Facilitates superior sales trend forecasting
 Unifies Planning, Performance Measurement & Optimization into one process

444 Ignite Consulting

Strategic Marketing Consulting

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Data for Winning Decisions