Consumers are more elusive than ever, engaging multiple technologies, retail and media channels. Therefore, marketers need to agile in their ability to adapt to shifts in these behaviors, gaining the intelligence and insights that will inform winning strategies.
The Ignite Consumer Intelligence Engine leverages real consumer transactions, mobility and other behaviors to accurately predict, simulate and engage in-market consumers.
Consumers share intimate details about themselves and their lives ranging from demographics, retail shopping preferences, spending intentions, economic attitudes, motivations and psychographic insights. The Ignite Consumer Intelligence Engine goes beyond a simple click/cookie to uncover and detail shopping behavior data for commerce and brick and mortar retailers, constructing personas and predicting future spending intentions of consumers.