Consumers are more elusive than ever, engaging multiple technologies, retail and media channels. Therefore, marketers need to agile in their ability to adapt to shifts in these behaviors, gaining the intelligence and insights that will inform winning strategies.
The Ignite Consumer Intelligence Engine leverages real consumer transactions, mobility and other behaviors to accurately predict, simulate and engage in-market consumers.
Consumers share intimate details about themselves and their lives ranging from demographics, retail shopping preferences, spending intentions, economic attitudes, motivations and psychographic insights. The Ignite Consumer Intelligence Engine goes beyond a simple click/cookie to uncover and detail shopping behavior data for commerce and brick and mortar retailers, constructing personas and predicting future spending intentions of consumers.
Determine the attributes that best describe your consumer from the engagements with your brand to behaviors, attitudes, lifestyles, media use and preferences, information sources and every nuance that can guide in the creation of strategies and actionable tactics
Locate, simulate and predict the most likely audience targets and/or segments who are most likely to produced the desired action.
Leverage insights to build and activate highly predictive media plans designed generate consumer response within the right media channels, formats, creative and timing.
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To learn more about our Consumer Intelligence Engine, click to download the complete product sheet